marimekko

Introduce marimekko to the U.S. market while preserving its distinctive Finnish design ethos and free-spirited brand identity.

Create a voice and brand expression that translates marimekko’s bold, expressive philosophy into a clear, cohesive narrative for American audiences across digital and retail.

• Defined marimekko’s U.S. brand voice and messaging, balancing its Finnish heritage with a playful, contemporary tone
• Led copywriting for the U.S. website
• Created messaging for in-store billboards and the retail launch
• Adapted the voice consistently across digital and physical experiences

• Gave the U.S. launch a distinctive, market-ready identity
• Made marimekko’s design philosophy clear and relevant to American audiences
• Established a strong foundation for consistent storytelling as the brand expanded in the U.S.