Brand & messaging · Website
Organon
- Agency
- Vertic / GlobantCreate
- Role
- Copywriter & Content Strategist
- Services
Challenge
As a new global healthcare company built on Merck’s legacy, Organon needed a distinct identity—and a way to address women’s health that felt authentic, inclusive, and human.
Strategy
Position Organon as a compassionate advocate for women’s health by centering women’s lived experiences and replacing traditional pharma language with clear, inclusive, and emotionally resonant communication.
Big idea
Because women’s health deserves better.
Execution
- Helped translate Organon’s brand voice and messaging across its digital experience
- Wrote empathetic, inclusive content reflecting the realities of women’s health
- Led UX writing and content design for intuitive, user-centered journeys
- Simplified complex healthcare information into accessible language
Impact
- Brought Organon’s human, inclusive positioning to life online
- Made health information easier to find and understand through clearer content journeys
- Strengthened consistency across digital touchpoints
