Social campaign · Interactive articles
CSL Seqirus
- Agency
- Vertic
- Role
- Copywriter & Creative Strategist
- Services
Challenge
CSL Seqirus had deep expertise in influenza, but its communications could feel corporate and highly technical. During the pandemic, demand for clear, trustworthy health information created an opportunity to share that knowledge in a more accessible and human way.
Strategy
Shift from product-led communication to public education, using clear, human stories to make complex flu topics easier to understand.
Big idea
Science, made personal.
Execution
- Helped develop Flu.com as a central platform for influenza education
- Created interactive articles covering prevention, history, and vaccine science
- Translated complex scientific material into accessible, plain-language content
- Developed engaging formats designed to encourage exploration and learning
Impact
- Created a more human, public-facing expression of CSL Seqirus’s expertise
- Made influenza information easier to navigate and understand
- Built a centralized educational resource supporting awareness and prevention
