Thought leadership · Social campaign · Video
GE HealthCare
- Agency
- Vertic / GlobantCreate
- Role
- Copywriter & Content Strategist
- Services
Challenge
In 2023, GE launched a new standalone healthcare company to compete more effectively in a rapidly changing market. As a newly independent brand, GE HealthCare needed to quickly establish its own voice, build credibility, and demonstrate leadership.
Strategy
Rather than focus on product marketing, we set out to tell a more meaningful story about the future of healthcare. The result was a thought leadership report grounded in real insights and practical solutions.
Big idea
The future of healthcare is human.
Execution
- Partnered closely with research and strategy teams to shape key insights and messaging.
- Wrote the Reimagining Better Health report, translating complex research into a clear, compelling story.
- Concepted and directed a social campaign amplifying real voices across healthcare—doctors, nurses, and patients.
- Combined data-driven insights with human storytelling to create an emotional and credible brand experience.
Impact
- Grew share of voice across healthcare, tech, and business media
- Deepened engagement with providers, partners, and industry influencers
- Raised awareness of GE HealthCare’s digital and AI-driven solutions
- Boosted report downloads and sustained top search rankings
