Brand platform · Print & social campaign · Website
Discover
- Agency
- MCD Partners
- Role
- Associate Creative Director, Copy
- Services
Challenge
In a competitive talent market, Discover needed to attract new candidates while showing current employees that it was a place to grow and make an impact.
Strategy
Build the employer brand around a simple promise: career growth and meaningful impact go hand in hand. Put employee experiences at the center and express that promise through a human, relatable voice.
Big idea
Build a career. Make a difference.
Execution
- Developed Discover’s employer brand platform and messaging framework
- Defined a human, employee-centered voice grounded in research
- Created campaign messaging connecting career growth with customer impact
- Extended the platform across recruitment and internal communications
Impact
- Differentiated Discover’s employer proposition in a crowded talent market
- Unified recruitment and internal communications around one clear promise
- Created a consistent, adaptable foundation for future talent communications
