Dropbox

While Dropbox offers a growing ecosystem of tools and support for businesses, it was often perceived primarily as a file-storage solution.

Position Dropbox as an essential productivity platform and a leader in the future of work by creating a content hub that showcases its tools and offers insights and practical guidance to businesses.

• Led content strategy and copywriting for Experience Dropbox, a dynamic hub designed to inspire new ways of working
• Developed and curated videos, webinars, and articles showing Dropbox tools in real-world use
• Wrote and edited editorial content across the site to guide and engage small and midsize business audiences
• Transformed research findings into a series of thought-leadership articles exploring the future of work

• Strengthened brand perception among small and midsize business decision-makers through research-led content
• Increased engagement with thought-leadership and future-of-work content
• Gave Dropbox a clearer, more authoritative point of view on the changing workplace
• Established a scalable editorial framework for ongoing content initiatives