.Com redesign · Live blog · Social campaign
Samsung
- Agency
- MCD Partners
- Role
- Associate Creative Director, Copy
- Services
Challenge
Innovation and discovery are at the heart of the Samsung brand. The challenge was to bring that vision to life across digital touchpoints, while strengthening brand storytelling and guiding customers from inspiration to purchase.
Strategy
Create connected digital experiences that turn product innovation into clear customer value, bringing storytelling, content, and commerce together across the journey.
Big idea
Bring innovation to life.
Turn technology into meaningful experiences.
Execution
Samsung.com redesign
- Helped lead messaging and content strategy for the U.S. website redesign
- Created a more cohesive brand narrative across product, editorial, and commerce experiences
- Developed content systems including videos, articles, and product storytelling
- Streamlined customer journeys from discovery to purchase
CES live blog
- Led real-time editorial strategy as editor-in-chief of Samsung’s CES live blog
- Directed on-the-ground coverage across articles, photography, video, and live updates
- Shaped product-launch coverage into a cohesive Samsung story
Black Friday campaign
- Developed the creative concept and messaging for a multi-platform social campaign
- Turned promotional offers into playful, insight-led content
- Created campaign messaging designed to drive engagement and purchase intent
Impact
- Created a more cohesive Samsung.com experience connecting brand storytelling, product discovery, and purchase
- Amplified CES product launches through coordinated real-time coverage
- Turned Black Friday promotions into a more engaging, brand-led customer experience
- Strengthened Samsung’s storytelling across product, event, and retail moments