Samsung Green Experience

Communicate Samsung’s commitment to sustainability in a way that feels authentic, credible, and relevant to everyday life.

Shift the story from corporate commitments to personal action, showing how everyday choices can help people build more sustainable lifestyles.

• Developed and led an immersive digital experience combining data, video, storytelling, and practical sustainability tips
• Defined an editorial voice grounded in clear, credible guidance
• Created a social campaign inviting people to share their own energy-saving habits and advice

• Increased engagement with sustainability content across digital and social channels
• Made Samsung’s sustainability commitments more tangible by connecting innovation to everyday actions
• Encouraged customer participation through shared tips and community-driven content